Why This Industry?...Why Lifestyles?

October...1998. A Special Report Prepared by Jim Fitzpatrick. GMD Lifestyles Intl.(Jim has developed a distributor organization of over 60,000 with Lifestyles)

Research by the Giga Information Group found that home business people gross an average of $45,000.00 a year. That’s 50% higher than the average household income in North America. Compared with the North American population as a whole, a higher percentage of home business owners earn $100,000.00 or more. Giga Information Group projects a 27% growth in the number of North American households operating some form of revenue generating home business by the year 2000.

If you know exactly what to look for in a Network Marketing Company.....You’re Rich & Will Stay Rich!

(Unfortunately, very few people know the criteria to hit a home run in Network Marketing....Fortunately, you have taken the first step and are about to have the key ingredients revealed....I hope you are getting excited!)

Why would we share this information in the first place?
Our Philosophy...The Secret of Success in Network Marketing..Is Not Keeping Success a Secret!

My Personal Favorite Quote...”Common Sense Isn’t All That Common!

Let’s Begin!

1. The company should be at least pass the 5 year stage. Why?..very simple, 90% of network marketing companies go broke within the first 2 to 3 years due to a variety of problems. Usually a garbage product and no financial strength. Network marketing companies go under just as fast as traditional business’s. If you can find a company that is pass the 5 year stage but still not a household word....you have just increased your chances of success by 50%.

2. Your product line must move the company as well as yourself. The product should fit your personal and general beliefs. The more powerful and unique the products, the more powerful your network marketing opportunity. Remember...people must buy your products because they love them...not to get a check.

3. Consumable. Promoting a consumable product (meaning being used up on a regular basis) is absolutely critical. In otherwards if you have a phenomenal product, you do not have to go out and continually find new customers. By developing a repeat customer base, the expense of advertising and marketing is greatly decreased. Consumable products are usually priced lower. If distributors and customers are happy they continue to reorder. “Do not get direct sales confused with Network marketing distribution”. In today’s competitive market place it is essential that part time network marketers have a high consumable product to work with. This assist’s them tremendously in creating a residual bonus check.

4. Unique..Superior..Emotional....

Unique means..without equal or being single in kind. The more unique the products, the more loyal your customer and distributor base. Be sure to know the difference between unique and a fad. Fad’s last for just a limited time and then fade away. A unique product will have many copy cats and look a likes. However it is usually the first one on the market that continues to have the greatest impact and most sales. You should not be able to obtain the product in a retail outlet.

Superior...Your product must display high quality and rank well above the competition. Poor quality does not secure loyal customers and distributors. If you’re product is priced right and superior in quality, the smart consumer will be excited to try your product.

Emotional.... There is nothing that sells a product better than having a deep love for the product. Your passion for your product will come through loud and clear when you are dealing with new folks. Remember: It is not so much what you say....It is how you feel about what you say. Your product should have the ability to create life changing results with you and your new customers. This creates long term loyalty. Emotional attachment to a product will move mountains for your business. Passion and excitement in what you do is very attractive. Attractive people attract other attractive people. Be sure to have a product so incredible that it can change people’s lives as well as form an emotional bond with them.

5. Demand for the Product.. Do not go by what some fast talker tells you...Remember, common sense is not all that common! There is a difference between what people want and what they need. Their budget determines how much of what they want they can afford. The items that they “need” come from their budget before the items that they simply “want”. Top Network Marketing companies have products that are purchased out of necessity and for regular use.

6. Price of the Product.. In this area there are several different options to consider. Depending on the price of the product and your style and personality. You should have the following options.

$ Small ticket Items: A less expensive item gives you the opportunity to expose your product to more people. They would not have to study their budget to see if they can afford it. They are more apt to buy on impulse without worrying about what they just spent.

$ Savings: Is your product actually a product that will save people money and at the same time remain high quality. Because of limited budgets for many folks, if you can show them how your product will save them money over what they are currently using, then who wouldn’t be interested.

$ High Profitability: People start up their own business’s to earn a profit. You must find a company that puts their profits into just two areas. The product (hence a superior product) and the distributors (nothing excites people like immediate cash flow). Therefore your margin of profitability should be high enough to attract business leaders into your business. (Common sense ...Right ?) Most companies suggest you should have a 15% to 50% commission on the retail sale of your product. Please keep in mind in Network Marketing you are paid in several different income streams.....(The exciting part!)

7. Competition: Your products must satisfy the market place because of it’s uniqueness and superior quality and of course life changing results. You must have a company with direction as opposed to maintenance mode. You need a company with direction and goals, hence you become a part of an exciting movement that will last the length of your life time. (Nice way to go through life.)

8. Reliability: Your product must work time after time. Consumers want a product they can count on and believe in. Nobody wants to expose their friends and colleagues to an inferior product. No smart person will lay his credibility on the line with his friends after building it up for 20 years. Try the products yourself. Rely on your own common sense to evaluate what you have stumbled onto. Don’t be afraid to open your mind and evaluate. Great Network Marketing companies have nothing to hide and want you to do your homework. If no one wants to tell you about the products you are probably involved in a money game. Do not get involved. Ask the companies distributors about commission checks. Do they arrive on time, do they clear the bank, etc. Remember you want a company that can get you to the income you want, so you don’t want to be worried about the mechanics of the corporate office.

9. Simplicity: It is very helpful when the products you represent are simple to explain and use. If it is to high tech...no paycheck. You shouldn’t have to go to college to learn about the products and training systems. Ideally you should be able to talk about the products the same day you were exposed to them. Simplicity encourages your friends and contacts to use the products as well as tell other people about them. If your customers one day end up being distributors, they will follow what you did with them, so you want a product that is teachable and a presentation that is easy to duplicate.

10. Geographics: Your products should appeal to people of all countries. The larger the mass appeal the better. The broader the base the easier to attract new customers and distributors. Try to stay away from products that are seasonal. A year round business is obviously better. Be sure the company and it’s leaders can support you as your business starts to grow around the world. Look at the companies technology, are there any barriers that may impede you from growing. Remember you are starting your home based business for your reasons not someone else’s. If you want to earn a $100,000.00 a month, your company and products should be able to support you and be ready. The beauty of this industry is your income doesn’t have to depend where you live. (The most exciting factor of this business)

Closing Thoughts:

I would like to congratulate you on taking the first steps to changing your life. If you knew what I knew you probably wouldn’t sleep for a week, but that time will come for you before you know it. This report is not considered a hand out, it is meant to be a hand up. Of course if you have taken the time to read through these points carefully, you are very close to changing your life forever. There is nothing in this world, that compares to having “Multiple Streams of Income”. I have experienced this first hand and to be honest, you deserve it just as much as I do. As fast as you can, call up the Lifestyles distributor that sent you this report and have him or her get you on to the next step. They will also be very happy to pass my number along to you and I look forward to chatting with you personally.

“The Key To Success Is To Surround Yourself With Successful People...Which Will Create A Blaze Of Momentum That Will Last A Lifetime”


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