THE LIFESTYLES® OPPORTUNITY Congratulations! You have just taken the first step towards a more exciting future and have opened up a whole new world of possibilities - greater personal achievement, healthier lifestyle, financial independence, more free time to spend with loved ones. The decision is yours. All you have to do is grab hold of your dreams and get ready for the ride of your life! Lifestyles® Independent Distributors come from all walks of life -- teachers, homemakers, doctors, construction workers, seniors, students, lawyers, bankers, mechanics and many more. They are testimony to the fact that with a little hard work and a belief in the Lifestyles®¨ product line, there is room at the top for anyone and everyone willing to make the commitment to improve their lives and to help others better theirs. The Lifestyles® Business Opportunity offers the flexibility and simplicity to build your business at a pace that's comfortable for you. By using a combination of retailing Lifestyles products and sharing the business opportunity with others, you can earn money in four exciting ways: Retail Profit, Wholesale Profit, Royalty Bonus and Organizational Bonuses. With three potential business approaches: Part-time supplemental, Part-time serious and Full-time career, the Lifestyles® Opportunity is suited for everyone interested in leading a better lifestyle.

N E T W O R K   M A R K E T I N G

WHAT IS NETWORK MARKETING?
Network Marketing, is one of fastest growing merchandising methods in the world today. Yet it is perhaps the least understood of the various distribution and selling approaches. Consequently, even as millions of people are enjoying the personal and financial rewards available through this dynamic concept, others who are less informed are letting the opportunity pass them by. In order to comprehend the enormous opportunity that Network Marketing represents, let's compare traditional techniques with this innovative, contemporary approach.

NETWORK MARKETING VS. TRADITIONAL MARKETING
Traditional marketing moves a product from the manufacturer to the consumer through a series of middlemen (wholesalers, brokers, distributors, shippers, retailers) while the cost of that product is inflated at each stage by overheads, salaries, profit margins and advertising. On the other hand, Network Marketing goes all the way back to the basic free enterprise system -- a system where the product is moved from the manufacturer directly to the consumer, eliminating all the costly intermediate levels. Accordingly, in Network Marketing, the profit goes to the independent distributor who both consumes the product and shares the product with others.

TELLING, NOT SELLING
Instead of committing huge amounts of money to costly advertising campaigns, Network Marketing relies on the tremendous power of word-of-mouth recommendations -- individuals using products and sharing them with family, friends and associates without having to resort to high-pressure sales tactics.

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