Lifestyles Business Opportunity

THE WHY?

Why This Industry?...Why Lifestyles?

October...1998. A Special Report Prepared by Jim Fitzpatrick. GMD Lifestyles Intl.(Jim has developed a distributor organization of over 60,000 with Lifestyles)

Research by the Giga Information Group found that home business people gross an average of $45,000.00 a year. That’s 50% higher than the average household income in North America. Compared with the North American population as a whole, a higher percentage of home business owners earn $100,000.00 or more. Giga Information Group projects a 27% growth in the number of North American households operating some form of revenue generating home business by the year 2000.

If you know exactly what to look for in a Network Marketing Company.....You’re Rich & Will Stay Rich!

(Unfortunately, very few people know the criteria to hit a home run in Network Marketing....Fortunately, you have taken the first step and are about to have the key ingredients revealed....I hope you are getting excited!)

Why would we share this information in the first place?
Our Philosophy...The Secret of Success in Network Marketing..Is Not Keeping Success a Secret!

My Personal Favorite Quote...”Common Sense Isn’t All That Common!

Let’s Begin!

1. The company should be at least pass the 5 year stage. Why?..very simple, 90% of network marketing companies go broke within the first 2 to 3 years due to a variety of problems. Usually a garbage product and no financial strength. Network marketing companies go under just as fast as traditional business’s. If you can find a company that is pass the 5 year stage but still not a household word....you have just increased your chances of success by 50%.

2. Your product line must move the company as well as yourself. The product should fit your personal and general beliefs. The more powerful and unique the products, the more powerful your network marketing opportunity. Remember...people must buy your products because they love them...not to get a check.

3. Consumable. Promoting a consumable product (meaning being used up on a regular basis) is absolutely critical. In otherwards if you have a phenomenal product, you do not have to go out and continually find new customers. By developing a repeat customer base, the expense of advertising and marketing is greatly decreased. Consumable products are usually priced lower. If distributors and customers are happy they continue to reorder. “Do not get direct sales confused with Network marketing distribution”. In today’s competitive market place it is essential that part time network marketers have a high consumable product to work with. This assist’s them tremendously in creating a residual bonus check.

4. Unique..Superior..Emotional....

Unique means..without equal or being single in kind. The more unique the products, the more loyal your customer and distributor base. Be sure to know the difference between unique and a fad. Fad’s last for just a limited time and then fade away. A unique product will have many copy cats and look a likes. However it is usually the first one on the market that continues to have the greatest impact and most sales. You should not be able to obtain the product in a retail outlet.

Superior...Your product must display high quality and rank well above the competition. Poor quality does not secure loyal customers and distributors. If you’re product is priced right and superior in quality, the smart consumer will be excited to try your product.

Emotional.... There is nothing that sells a product better than having a deep love for the product. Your passion for your product will come through loud and clear when you are dealing with new folks. Remember: It is not so much what you say....It is how you feel about what you say. Your product should have the ability to create life changing results with you and your new customers. This creates long term loyalty. Emotional attachment to a product will move mountains for your business. Passion and excitement in what you do is very attractive. Attractive people attract other attractive people. Be sure to have a product so incredible that it can change people’s lives as well as form an emotional bond with them.

5. Demand for the Product.. Do not go by what some fast talker tells you...Remember, common sense is not all that common! There is a difference between what people want and what they need. Their budget determines how much of what they want they can afford. The items that they “need” come from their budget before the items that they simply “want”. Top Network Marketing companies have products that are purchased out of necessity and for regular use.

6. Price of the Product.. In this area there are several different options to consider. Depending on the price of the product and your style and personality. You should have the following options.

$ Small ticket Items: A less expensive item gives you the opportunity to expose your product to more people. They would not have to study their budget to see if they can afford it. They are more apt to buy on impulse without worrying about what they just spent.

$ Savings: Is your product actually a product that will save people money and at the same time remain high quality. Because of limited budgets for many folks, if you can show them how your product will save them money over what they are currently using, then who wouldn’t be interested.

$ High Profitability: People start up their own business’s to earn a profit. You must find a company that puts their profits into just two areas. The product (hence a superior product) and the distributors (nothing excites people like immediate cash flow). Therefore your margin of profitability should be high enough to attract business leaders into your business. (Common sense ...Right ?) Most companies suggest you should have a 15% to 50% commission on the retail sale of your product. Please keep in mind in Network Marketing you are paid in several different income streams.....(The exciting part!)

7. Competition: Your products must satisfy the market place because of it’s uniqueness and superior quality and of course life changing results. You must have a company with direction as opposed to maintenance mode. You need a company with direction and goals, hence you become a part of an exciting movement that will last the length of your life time. (Nice way to go through life.)

8. Reliability: Your product must work time after time. Consumers want a product they can count on and believe in. Nobody wants to expose their friends and colleagues to an inferior product. No smart person will lay his credibility on the line with his friends after building it up for 20 years. Try the products yourself. Rely on your own common sense to evaluate what you have stumbled onto. Don’t be afraid to open your mind and evaluate. Great Network Marketing companies have nothing to hide and want you to do your homework. If no one wants to tell you about the products you are probably involved in a money game. Do not get involved. Ask the companies distributors about commission checks. Do they arrive on time, do they clear the bank, etc. Remember you want a company that can get you to the income you want, so you don’t want to be worried about the mechanics of the corporate office.

9. Simplicity: It is very helpful when the products you represent are simple to explain and use. If it is to high tech...no paycheck. You shouldn’t have to go to college to learn about the products and training systems. Ideally you should be able to talk about the products the same day you were exposed to them. Simplicity encourages your friends and contacts to use the products as well as tell other people about them. If your customers one day end up being distributors, they will follow what you did with them, so you want a product that is teachable and a presentation that is easy to duplicate.

10. Geographics: Your products should appeal to people of all countries. The larger the mass appeal the better. The broader the base the easier to attract new customers and distributors. Try to stay away from products that are seasonal. A year round business is obviously better. Be sure the company and it’s leaders can support you as your business starts to grow around the world. Look at the companies technology, are there any barriers that may impede you from growing. Remember you are starting your home based business for your reasons not someone else’s. If you want to earn a $100,000.00 a month, your company and products should be able to support you and be ready. The beauty of this industry is your income doesn’t have to depend where you live. (The most exciting factor of this business)

Closing Thoughts:

I would like to congratulate you on taking the first steps to changing your life. If you knew what I knew you probably wouldn’t sleep for a week, but that time will come for you before you know it. This report is not considered a hand out, it is meant to be a hand up. Of course if you have taken the time to read through these points carefully, you are very close to changing your life forever. There is nothing in this world, that compares to having “Multiple Streams of Income”. I have experienced this first hand and to be honest, you deserve it just as much as I do. As fast as you can, call up the Lifestyles distributor that sent you this report and have him or her get you on to the next step. They will also be very happy to pass my number along to you and I look forward to chatting with you personally.

“The Key To Success Is To Surround Yourself With Successful People...Which Will Create A Blaze Of Momentum That Will Last A Lifetime”




THE HOW?

Fast Start Plan
by Jim Fitzpatrick


Tools Needed: Speaker phone (mute button)... 3 way calling.

These ideas were designed to help a new distributor achieve success their first month in the business. “If new distributors do not know what to do next....they do nothing”

*Note: This is a very simple business. Enthusiasm and belief level as well as a source of credibility, is what builds successful organizations. Keep it simple and duplicatable!

1. Do the ground work. Put the odds in your favor. Until you have your own story, you must tell the stories of others that have gone before you in Lifestyles. Be as amazed as your contacts. Here is a fun approach....”Can you believe this fellow’s story Bob, gee whiz, if he can do that, you and I are going to make a fortune. He already told me that he is willing to share with us how he did it....What do we have to lose!

2. Another technique....Simply state to a friend or contact. “Bob, I have come across an exciting business and if it pans out like I think it will, we are going to have a lot of fun and make a lot of money. You were one of the first people I thought about when I stumbled across this business. Would you be so kind as to give me your opinion and listen to a live conference call this Thursday night. I would love to have you and me working side by side in this business together. Note: (If you have already had some product results, make sure you speak on that Thursday night call and inform Bob you will be one of the guest speakers). This will be your first step in building credibility. (Bob might even think you know what you’re doing). After all, you are going to be on a live North American conference call.
Note: Please discuss with your upline how to tell your story. There is a right way!

3. Exposure to this wonderful business is useless without follow up. Call Bob right after the call and see what he thought. If Bob is a long way from your place and you can’t sit with him face to face....Try this.... If he is interested, you take his credit card number and order him an Intra Evaluation package immediately. Inform him that after he has familarized himself with products and info...(give him 2 days) he should then make a list of questions. You will then introduce him to your upline or someone who has credibility.
Note: What you have just done is let Bob know that he is not in this business by himself. After you introduce your upline to Bob, keep quiet. Listen to the questions that are being asked and how your upline answers them.....Learn....Learn....Learn!

4. After the conversation with Bob and your upline, phone Bob back by yourself and ask him how he enjoyed that. If he says it was great, immediately set up a time whereby you and Bob and your upline can have another talk about stragedy and the next step. This can all be done on the phone. I personally would set that up for the next day or day after. Don’t let the excitement fade. We need to find out who Bob knows while he is excited.

5. At this point Bob becomes a door for you. He will lead you to people who you never would have met. You are now on your way to building a Network Marketing organization. You and your upline will suggest to Bob to get a speaker phone and gather his best contacts either in his home or on the phone lines to listen to the next Thursday night call.
Note: If everyone has 3 way calling on the their phone system, a lot of people can be patched in at once. You are now becoming duplicatable, which is the key. You inform Bob that you and your upline will be calling in after the call to answer questions from Bob’s new prospects. What you are doing now, is taking the pressure off of Bob and building his self esteem as well as his belief level in you and Lifestyles. He is thinking if your upline is supporting you in every area, maybe they will help him as well. Note: Here is the key to success. Making new distributors feel that they are in not in this business alone. People will move mountains if they get a taste of success quickly and you have put hope back in their lives. A rock solid belief that it can happen for them is the key.

6. After Bob has a few interested people, set up a mini-training session over the phone. You with your upline, will explain how to order products, the lastest in sales aids and video’s, as well as a personal invitation to call into Jim Fitzpatrick’s Sunday "Fireside Chat". (Last Sunday of each month... (407) 318 - 2763 -- 8:00 PM EST.) Your upline will advise everyone about the advantages of being a Direct distributor as well as discuss goals with everyone. At this time you will find out who the serious people are. You will now set up a time to talk to each one privately and simply repeat the above process.

7. If you stick to this system for the next 24 months, you will have a huge organization growing, which will turn into a 6 figure income for you. It's That Simple! Go over these steps until it comes to you naturally. Once it is a habit, you’ve got it made!

Good Luck Everyone and I look forward to seeing you become the next Lifestyles Star. Together we will make a difference!

Jim



WITH WHAT?

The Lifestyles Home Based Business
Franchise Opportunity!


COMPLETE PACKAGE has a $3250.00 Value!

You may ultimately buy this
COMPLETE PACKAGE for only


You will begin by marketing
an exceptional product called
INTRA!


The Company that you will be associated with has the
following attributes to help you with your Success:


  • Nearly Ten-Year Old Canadian Company
  • Debt Free   -   Privately Owned
  • Currently in 20 countries around the World
  • Has its own Manufacturing Facilities
  • Has created over a dozen Millionaires
  • Proven Training Program
  • Excellent Company and Upline Support



    Designed Specifically for the True Skeptic!   


-- Market Test the Product --
Risk Free!

You will begin with:
Cost of which to you is:
Annual Lifestyles Distributor Fee; $25.00 (Non-refundable)
One full case of INTRA (9 bottles):         $262.00 (Refundable)
Total Investment made by you:           $287.00



Begin Distributing the full case (9 bottles)
to others to test for 30 days .


At the end of 30 days how many re-orders
would you need to be convinced that the product
and the system works? Two, three, five?

You decide, as this is going to be
YOUR OWN BUSINESS!

NEXT STEP!

Become a Direct Distributor, get your 9 cases of INTRA
and find 9 people who are looking for a HOME BASED Franchise
and have each of them market a case of INTRA just as you did.


THAT's IT!! - Sooo SIMPLE...


P.S. Once you are a Direct Distributor, when you find
someone who wishes to start their OWN franchise...
you will earn $285.00! from their 9 case order.


Can you multiply 9 x $285.00??


Oh - nearly forgot! - Return the Intra bottles of the customers
who told you that they were not satisfied with the product!
We said it was Risk Free!

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